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 Max Worton the internet marketing expert at Web Efforts (www.webefforts.co.uk) shares his top 10 search engine marketing tips for 2008. Search Engine Marketing needs careful thought, and for those looking to do it themselves, here are Max’s top 10 tips:-
1. Keyword Research – Before writing any content on your website find out what keywords people are searching for online that are relevant for your business, and make your website target these. In a nutshell, you do this by repeating the keyword at least 4x in the text on your website to make it become a highly relevant match. To find keywords people are searching for try using Google Adwords. However, you need to find keywords that receive high traffic and have few competitors do this effectively. To find discount search engine marketing service, visit http://www.webefforts.co.uk/internet-marketing-promotion.php 2. 2. Start building Inbound links - to your website site from relevant and trusted sites on your keyword (i.e search engine marketing uk). These show to the search engines that other sites are endorsing your site for that keyword. These are effectively votes for your site, and the high quality vote the better. So get links from trusted sites; this can be a time consuming process so visit a site like www.webefforts.co.uk to buy a link building package. 3. 3. Content – Make sure your website is up to scratch, and that all meta tags like Title, Description and keyword tags are up to date. For example, the title tags allows the MSN, Google and Yahoo Search Engine’s to understand the relevancy of your page for a keyword. 4. Use a Universal XML Sitemap – When a search engine robot visits your site you need an XML sitemap that makes sure the search engine see all the pages on your website. Google, Yahoo and MSN have all adopted this as a “standardized” tool. Web Efforts the search engine marketing firm can use their automated software to quickly build these for your site, to see more click the link. 5. Get Web 2.0 – If you website is up to the job, utilise blogs and forums more to improve the amount of content you can add to your site. The more content you have, the greater number of pages the search engines will index, and therefore the greater probability you’ll gain a ranking. 6. Use Google Adwords PPC – Don’t expect people do visit your site and ring you with an order. Try sending a 100 visitors via Google PPC Adwords to your website - At 25p per click this will cost £25 - find out if this generates business for you. If you receive no business, redesign the website page, and then send another 100 potential customers. Does this generate business? If not, try again, or consultant a professional firm like web efforts, who specialise in landing page design and optimisation. 7. Get Website Analytics – Don’t become content with a steady stream of business. Find out what people are doing on your site with an analytics package, and improve the user experience. For example, you may discover most people are leaving on your service’s page etc.., and people aren’t visiting the special offers page. Maybe the site navigation is poor, so investigate and improve. About the author: Max Worton is the marketing director or Web Efforts (Tel UK 0870 20 30 444) and has been in the Search Engine marketing field for 5 years, and general marketing and PR for 10 years. His company focuses on getting company’s website working online and getting organic listings on the major search engines. You can see the internet marketing results or view their unique SEO Process or Search Engine Optimization Research Report here. For more information visit www.webefforts.co.uk or call 0870 20 30 444. |
