Google was widely expected to report lower results for Q1 of this year, but last night came out and reported astounding sales numbers that revealed a 42% rise to $5.19 billion compared with last year. Looking deeper in the sales numbers, the company’s international diversification outside the US is partly to explain such strong results. Overseas revenue now stands at $2.65 billion, which apparently exceeded Google domestic revenue from the US for the first time. 

On analysing the sources of sales across the business, Google’s site revenue put in the best performance rising 49% from a year ago. Whilst Google’s network revenue (AdSense programs) was $1.69 billion, up only 25 percent from a year ago.

The Outlook

With these numbers in mind, it will be interesting to see how Google copes in the forthcoming year. A recent report by PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC) showed recruitment firms remained the biggest users of online ads, with a 25.7% market share of the market. We all know that recruitment is the last thought on nearly everyone’s mind. It will be interesting to watch out for Yahoo’s results which get released on April 22^nd.

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