After reading through the reviews at Amazon the book has to been seen as more of marketing triumph in itself rather than a roadmap to your own success. Most people agree that if you're new to all the concepts and you need the most basic of introduction to online affiliate marketing and pay-per-click advertising, the books worth a read. It is unlikely that you will make millions from reading it though.

Some of the guidance is simple and limited to the plain obvious like - "Don't set your daily budget too high; you may lose a lot of money quickly." and "Make sure your campaigns are bringing in more money than you are spending." – but let’s not forget feasting on the detail you want to hear about isn’t anyone’s route to success. Plain business speaking is.